Gangneung City Export Association cosmetics company Shinsung Biopharm officially attended Korean Valley in Brazil

'Shinsung BioPharm', a cosmetics company from the Gangneung City Export Association, recently officially attended the opening ceremony of 'Brazilian Korean Valley' held in Parana State, Brazil, and is attracting attention.

According to SHINSUNG Biopharm (CEO Song Mira) on the 1st, she was officially invited to the opening ceremony of 'Brazilian Korean Valley (Korean Valley) 'organized by the Global Digital Innovation Network held in Parana, Brazil on the 27th to 28th (local time) of last month.

This event is a large-scale project of the Korean and Brazilian Paraná state governments to apply the success model of Korea's Pangyo Techno Valley to the South American region.

At the event on this day, SHINSUNG BIOPHARM was introduced as 'the first Korean company in the cosmetics sector in Korean Valley' and received high attention from local stakeholders.

SHINSUNG BIOPHARM is a company specializing in biocosmetics based on collagen, PDRN, and biopeptide technologies.

Brazil is a region where demand for K-beauty is growing rapidly in recent years. In the local industry, it is predicted that Korean cosmetics brands, including SHINSUNG BIOPHARM, will gain a stronger presence through various channels such as home shopping, online platforms, and retail distribution due to the opening of Korean Valley.

It is also expected to have a positive impact on the global expansion of various domestic companies, including cosmetics companies from the Gangneung City Export Association.

Hong Gui-nam, Chairman of the Gangneung City Export Association, said, “It is significant that Gangneung companies will attend the opening event of the first Korean Valley in Brazil,” and “We will show the competitiveness of high-performance biocosmetics on the east coast of Gangwon in the South American market in the future.”

Source: Gangwon-do Minilbo (https://www.kado.net)

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